IQVIATM AI &
Machine Learning
Purpose-built for healthcare.
A game-changer for you.

With IQVIA AI & machine learning, you can move with precision, speed and scale across every phase of your product’s lifecycle. And you can use these technologies right now, today. Read on and talk with our experts to learn how we're making it happen.

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IQVIA AI & Machine Learning
+48%

Healthcare data is growing
at an annual rate of 48%.*

The power of data at scale
Guided by our AI & machine learning approaches, we can work with you to make sense of vast amounts of data. You’ll uncover insights invisible to your competitors, enhancing your discovery of new therapies and transforming your business strategies.

IQVIA AI & Machine Learning, Delivering Real Results Today

IQVIA AI & machine learning. Delivering real results today.

We understand that you need to solve for tough challenges in clinical development, compliance and commercialization. That’s why we’re delivering practical AI & machine learning applications grounded in 50 years of deep expertise and innovation.

These industry-leading technologies are driven by the thinking of thousands of data scientists and accelerated on an analytics engine with an ever-expanding library of methodologies and algorithms.

And results are achievable today. You can realize significant improvements with our AI & machine learning powered solutions, optimizing promotional mix, targeting the highest potential HCPs, generating payer-ready evidence, and executing new models of patient engagement.

$20+ MM

Optimize your multi-channel marketing.
Impact your revenue.

A mid-size pharma customer needed to increase the effectiveness of their multi-channel HCP promotion.
By applying machine learning techniques, IQVIA helped them:

  • Uncover new insights from integrated Rx and medical claims data
  • Apply customized algorithms to dynamically measure channel response
  • Precisely identify how and when to contact specific HCPs
  • Optimize channel synergy, channel investment and vendor effectiveness
  • Employ ongoing, real-time tracking and reporting to optimize marketing ROI
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Find the right doctors.
Reach them with precision.

By integrating machine learning with primary research and HCP prescriber data, IQVIA helped one client pioneer an innovative way to precisely segment HCPs based on their attitudes and behavior, and to prioritize HCPs based on prescriber value. This empowered the client to create brand communications leveraging the highest value personal and non-personal promotion approaches — tailored to each specific HCP.

IQVIA AI & Machine Learning, Precision

Increase the accuracy of patient targeting.

One IQVIA client wanted to ensure its digital content was delivered with precision to the most relevant audience. We leveraged our vast data platform and proprietary machine learning to predict the relevance of certain health conditions. Media partners could then execute accurate, programmatic targeting to the most qualified customers in near real-time.

Find undiagnosed patients and pinpoint physicians.

Using machine learning to analyze the medical claims of more than 150 million patients, IQVIA accelerates the time to diagnosis for patients with cancer and other rare diseases. By combining multiple models, we achieved 97% accuracy for HCV prediction.

IQVIA AI & Machine Learning, Magnify Glass

Seamless data integration
= game-changing insights.

AI & machine learning algorithms require the right data to be effective. We push the limits of seamless data integration, combining multiple types — like LRx data, EMR data, claims data and genomics data — making it possible to develop game-changing insights and competitive advantage on both a global and local scale.

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Spotlight on our AI & machine learning powered solutions.

IQVIA leverages AI & machine learning algorithms across 35+ analytics-based commercial offerings:

  • Launch strategy
  • Brand diagnostics
  • HCP targeting and segmentation
  • MCM promotional mix optimization
  • Patient journey
  • Salesforce effectiveness
  • Persistency
  • Marketing spend optimization.
IQVIA AI & Machine Learning, Light Bulb

Learn more about IQVIA's AI & machine learning applications

IQVIA's Commercial Solutions

Learn how IQVIA can help you to realize your product's true value and accelerate commercial success.

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Watch a Video

See how IQVIA AI & machine learning helps doctors treat patients where diagnosis is difficult.

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Read White Papers

Read how AI drives commercial success.

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Read White Paper for EU
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