Consumer Health Digestives Quickview

IQVIA CONSUMER HEALTH’S CATEGORY QUICK-VIEW SERIES
Download today a view of the fast-growing Digestive Health market and the drivers behind it.

IQVIA Consumer Health’s Category Quick-View Series provides bite-sized data rich reports on key Consumer Healthcare categories.

Most of the key OTC categories have been impacted by changes in consumer behaviour, and the Digestive Health category serves as great example of how people have shifted from treating a problem when symptoms occur – such as using an antacid to tackle an attack of heartburn – towards maintaining health using a range of preventative products, most notably probiotics.

Driven by IQVIA's Consumer Health Global Insights Data, discover the global Digestive Health value growth by region, sub-categories, sales of probiotics across Europe, probiotic growth vs OTC growth, and more.

Please complete the below form to receive via email the Digestive Category Quick-View

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